Retailer Spotlight: Guido’s Fresh Marketplace

Posted by Najwa on Dec 14, 2018 1:43:00 PM


As we’re about to turn the page to a new year, we’d like to shine a spotlight on a wonderful story here in the Berkshires of Western MA, one that truly captures the spirit of our region. It began in 1979, when two brothers combined their experience in culinary arts and produce retailing to start a modest roadside stand on Route 7, just south of Lenox MA. They outgrew their little produce market in only two years, and with a move just a few steps down the road in 1981, 
Guido’s Fresh Marketplace was born. 

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Topics: Our Community

Community Spotlight: the Holiday Shindy at Shire City Sanctuary

Posted by Najwa on Nov 29, 2018 11:39:00 AM


photo: Eric Korenman Photography

The holidays provide so much to look forward to: time to spend with friends and family, special seasonal food and drink, and the traditions that offer us comfort. For the past 12 years, here in Pittsfield MA, the Holiday Shindy has been a convergence of everything we love about the season, and one of the most highly anticipated local events of the year

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Topics: Our Story, Our Community

Giving Tuesday: Elizabeth Freeman Center

Posted by Najwa on Nov 26, 2018 10:11:00 AM


There is an interconnection between the food we eat, the people who produce it and the soil in which it grows, and the communities in which we live. Here at Fire Cider, we strive to ensure the choices we make, from what we put in our grocery carts, to the ingredients we use in our tonics, are in the best interest of our personal health, the health of the Earth, and the well-being of our communities. Our commitment to organic certification is where it begins, acknowledging that our bodies, farms, and larger ecosystems benefit when we leave toxic chemicals, synthetic fertilizers, and genetic engineering out of the equation. But it doesn’t end there! Ensuring that our local communities thrive includes supporting the initiatives that strive to maintain safety for all. That’s why, in the spirit of giving this holiday season, we’ve chosen to partner with the Elizabeth Freeman Center in Pittsfield, MA.

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Topics: Our Community, News